My Lakeshore Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at My Lakeshore Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At My Lakeshore Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is My Lakeshore Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Heaven Can Wait Animal Haven, Pound Buddies of Muskegon, Harbor Humane Society
Battle of the Books, Sponsor a Senior 2020
Child Abuse Council of Muskegon, Salvation Army, Angel Tree, Share The Warmth Coat Drive, Muskegon County Department of Veterans Affairs
Leukemia & Lymphoma Society, Brainy Day Trail Run, Mercy Health Johnson Family Cancer Center, Multi-Sport Marathons, Ottawa County Torch Run
Love Promise Stories from My Lakeshore Subaru
Subaru and My Lakeshore Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Operation Warm at the Muskegon Rescue Mission - 2026! - Wyatt H
Muskegon Rescue Mission is grateful for the continued partnership of My Lakeshore Subaru and their heart for serving our community. In January 2026, their team spent an evening at our Women's and Children's Shelter as part of Subaru's national initiative, Operation Warm. During their visit, they distributed brand-new shoes to the children in our shelter and in the days that followed, children in our daycare program received shoes as well — extending the impact even further across the families we serve. This was a practical gift that carried tremendous meaning for the families we serve. For many of the Families staying at the shelter, navigating daily needs can feel overwhelming. Receiving a new, properly fitting pair of shoes is more than a simple necessity — it provides comfort during the winter season, relieves financial pressure, and reminds each child that they are seen and valued. The excitement and gratitude in the room made it clear that this was more than a donation; it was an investment in confidence and dignity. One of our favorite moments from the evening was a brother and sister who got their new shoes. As soon as they put them on, they started running laps around the room, laughing and beaming. It was such a simple thing, but seeing their excitement and pure joy was unforgettable — a reminder of how much a new pair of shoes can mean to a kid. We are deeply thankful for My Lakeshore Subaru's generosity and willingness to step into the lives of local families in such a tangible way. Through initiatives like Operation Warm, they are helping our children move forward with hope — one step at a time — and strengthening the fabric of our Muskegon community
Shop with a Cop 2025 - Ron J
This December we held our 5th annual Shop with a Cop with My Lakeshore Subaru. Over the years, The Lake Hawks and My Lakeshore Subaru have sponsored over 450 local children through our annual Shop with a Cop event. The goal for Shop with a Cop is to bridge the gap between law enforcement and our community. What made this year special was the inclusion of Muskegon Heights Fire Department. This allows the children to see more public service members in job fields they may want to be a part of some day. Our dedicated law enforcement officers and fire fighters brought joy to our youth once again at this year's event. Witnessing their interactions with the children was heartwarming; they shared laughter, jokes, and genuine compassion. As they shopped alongside families, it was clear that their efforts came from the heart, demonstrating to the youth that public service members are not just enforcers of the law, but caring individuals who truly care about their community. This connection fosters trust and shows our children that they are valued and supported. The My Subaru team shows up beyond their sponsorship. Volunteers from the dealership were wrapping presents and engaging with the children. We always love partnering with My Lakeshore Subaru because of their mutual commitment to our community. Thank you to each department that participated! Muskegon Heights Police Department, Muskegon Heights Fire Department, Muskegon County Hazardous Materials Response Team, Michigan State Police, and Michigan Department of Corrections.
My Subaru and Mini Golf for a Big Cause - Wyatt H - Wyatt H
Muskegon Rescue Mission is grateful to have My Lakeshore Subaru as a partner in our community. Our Mini Golf for a Big Cause event, held on August 23rd at Putter’s Creek, has quickly become a local favorite. Families, businesses, and community members came together for a lighthearted day of mini golf, raffle prizes, and fellowship — all to support the Mission’s work of providing meals, shelter, and life-changing care for men, women, and children experiencing homelessness in Muskegon County. Thanks to the support of our sponsors, we raised vital funds that go directly back into our community. The fun and family-friendly atmosphere made it an event people looked forward to — not just as entertainment, but as a way to give back. Our strong and ongoing partnership with My Lakeshore Subaru continues to make a tremendous difference. Their support as a co-presenting sponsor helps us elevate the event, engage more families, and ensure that every dollar raised has the greatest impact. We are deeply grateful for My Lakeshore Subaru’s generosity, enthusiasm, and steadfast commitment to strengthening our community. Together, we’re not just playing a round of mini golf — we’re changing lives.
Holland CareAffaire and Runway 5K - Grace S
Wings of Mercy is blessed to have My Lakeshore Subaru as a partner in our community. Our Holland CareAffaire and Runway 5K is a local favorite and significant funding source for Wings of Mercy. The pancake breakfast, 5k walk/run, static plane display, rides, and kid's activities combine to make a fun airport outing for the whole family. Wings of Mercy is a non-profit (501c3) volunteer pilot organization that connects general aviation pilots with patients needing transportation to distant medical facilities. Since 1991, our pilots have logged over 8800 missions, most for people in West Michigan. We are the bridge to better treatment choices or a way home for those who become ill or are injured while traveling. We service Michigan, Ohio, Indiana, Wisconsin, and Illinois residents and fly anywhere East of the Rocky Mountains. This was out first year partnering with My Lakeshore Subaru, and we couldn't be more grateful for their support.
Pedal For Paws Pub Pedal - Pedal For Paws P
My Lakeshore Subaru supported our first-ever Pedal For Paws Pub Crawl! For the first time, all five Muskegon animal rescues - Big Lake Humane Society, Pound Buddies, Noah Project, Heaven Can Wait, and Faithful to Felines - came together to host one united fundraiser. While we each work tirelessly 365 days a year to care for the animals in our community, this event is a reflection of something just as powerful: the strength we find in coming together. Behind the scenes, our teams collaborate often, sharing resources, support, and sometimes heartbreak. But none of this work would be possible without our community's support. My Lakeshore Subaru's sponsorship to this event did not just fund one organization, it fuels a collective mission to give every animal a second chance. All proceeds from this event are split evenly between the five participating rescues, and every dollar raised directly impacts the lives of local animals in need. From the bottom of our hearts and paws, thank you!
Thank You From LLS! - Michelle N
Thank you to My Lakeshore Subaru for your incredibly generous donation of 80 blankets, 30 patient care kits, and a heartfelt display featuring "Messages of Hope" cards from your thoughtful customers to the patients at the Johnson Family Cancer Center. Your kindness brings comfort, encouragement, and a sense of community to those facing cancer, and your support truly makes a difference. The Leukemia & Lymphoma Society is deeply grateful for your partnership and continued dedication to improving the lives of patients and their families. Your compassion and commitment are sincerely appreciated
Subaru of Muskegon Supports Muskegon Rescue Mission - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Muskegon, this is a harsh reality. Helping others strengthens communities, which is why My Lakeshore Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like My Lakeshore Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, My Lakeshore Subaru donated 204 coats to Muskegon Rescue Mission. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care - Johnson Family Cancer Center - Allison D
This June, the team at My Lakeshore Subaru made their 4th annual donation to patients at the Trinity Health Johnson Family Cancer Center. Thanks to the partnership between My Lakeshore Subaru and Leukemia & Lymphoma Society, 80 blankets, 30 patient care kits, and a beautiful display featuring "Message of Hope" cards from their customers, were delivered directly to the Cancer Center. We are so grateful for their ongoing support through this thoughtful donation that sends wishes of hope, strength and courage to our patients.
Micah Kilmer and Hurricane Helene Support - Molly G
My Lakeshore Subaru Sales Specialist, Micah Kilmer, volunteered to help rebuild the homes of April and her mother Marsha. April and Marsha's homes were two of many destroyed by Hurricane Helene in September 2024. Micah joined volunteers from The Gathering Church in North Carolina and a group from a church in Evansville Indiana to replace the windows and built a new deck. "It was a lot of work. But so rewarding," said Micah. "Everyone has been a joy to get to know."
Subaru Loves to Help - 2025 - Jonathan S
My Lakeshore Subaru hosted their Coat Donation Event with Muskegon Rescue Mission in January. My Lakeshore Subaru's Marketing Team and Karen from Operation Warm visited Muskegon Rescue Mission’s Community Resource Center with 205 coats from Operation Warm. The coats from Operation Warm addressed an immediate need for the clients at the shelter, as well as fulfilling an unexpected secondary need. The variety of colors of the coats from Operation Warm gave the children the opportunity to choose their favorite color to wear with pride during our harsh Michigan winter. The colorful coats and smiles on the children’s faces as they put them on was a beautiful sight to behold. The Marketing Team from My Lakeshore Subaru and Karen from Operation Warm took their time working alongside our volunteers to make sure each child got a coat that fit just right, and was a color they loved. My Lakeshore Subaru has partnered with Muskegon Rescue Mission for Subaru Loves to Help since 2020, providing warmth through blanket and coat donations to hundreds of clients at our shelters. Aside from the Subaru Loves to Help campaign, My Lakeshore Subaru has partnered with Muskegon Rescue Mission for food and coat drives over the past five years. Muskegon Rescue Mission has been serving individuals and families since 1907, providing food, clothing and shelter from their multiple locations in the Muskegon community. In 2023 Muskegon Rescue Mission opened their Community Resource Center with the hopes that after relieving the immediate needs of food, clothing and shelter, we can help individuals and families by addressing the root problem of homelessness and make a lasting impact. The Community Resource Center provides childcare, adult education, financial literacy courses, healthcare referrals, driver’s licenses and IDs, counseling services and much more.
