| FF1 1969-1970 Subaru introduces the FF1, the first front-wheel drive car from Japan boasting a unique horizontally opposed, water-cooled, 4-cylinder engine. The FF1 is marketed to rural America because its better handling front-wheel drive will show its advantage on rougher rural roads. The car is available as a 4-door sedan, a wagon, and a 2-door coupe with a 1088-cc engine. It sells for $1,699. |  |
 | 1979 The FF1 is replaced by the larger, more powerful Leone series, which is marketed simply as either a DL or GL model, regardless of body style, to focus on establishing the Subaru name. |
| 4 Wheel Drive 1975 Subaru launches the Subaru 4WD wagon, the first four-wheel drive passenger car sold in the U.S. The car established the company as the leading 4WD niche marketer. |  |
 | Subaru GF 1975 Road Test magazine names the Subaru GF model "1975 Import Car of the Year." |
 | Subaru Brat 1977 Subaru introduces the BRAT (Bi-drive Recreational All-terrain Transporter), a small dual-range 4WD vehicle with two bucket seats fixed to the open-bed back. Subaru targets the BRAT to the recreational market outside the northern states. The vehicle's "fun and sun" concept also targets younger consumers. |
| DL Floor Model 1978 The DL four-door model is nominated for Motor Trend's "1978 Import Car of the Year." |  |
 | 1980 A Subaru team appears for the first time in the World Rally Championship (WRC). |
| The Coupe 1984 Subaru unveils the 1985 XT Coupe, defining aerodynamic styling. Hi-lo dual range 4x4 is optional and for a short time it's available in a 6-cylinder. |  |
 | The Justy 1987 Subaru introduces the U.S. to the Justy, the first modern mini-car from a Japanese importer and the only car in the U.S. sold with an Electronic Continuously Variable Transmission (ECVT). The company also introduces full-time 4WD on GL and DL models. |
| The Legacy 1989 The Legacy model is introduced - the first Subaru vehicle built in the U.S. and a clear move to position the automaker as more upscale. |  |
 | The SVX 1991 Subaru introduces its first performance luxury coupe, the 1992 Subaru SVX, selling for $24,445. The quirky SVX luxury sport coupe, 3.3-liter 6-cylinder, is available as a 1992 model. Discontinued in 1997, the SVX retains cult popularity years later. |
| The Impreza 1993 Subaru introduces the Impreza, available as an economy compact sedan and sport wagon. |  |
 | The Outback 1995 Subaru introduces the Outback, the world's first sport utility wagon. |
| The Forester 1998 Subaru introduces the Forester, a sport utility vehicle (SUV), smaller than the Outback but bigger than the Impreza. |  |
 | 2000 Subaru unveils the ST-X concept car in January at the Los Angeles Auto Show. Reminiscent of the BRATT, this pickup features an extendable 55-inch bed and four full doors. The ST-X is built on the Legacy platform with a supercharged 230-hp SUBARU BOXER engine and a 5-speed manual transmission. |
 | WRX 2001 Subaru unveils the all-new Impreza WRX. Sedan and Sport Wagon at the North American International Auto Show. |
| The Tribeca 2005 The B9 Tribeca, the first seven-passenger vehicle from Subaru, is introduced at the North American International Auto Show in Detroit. |  |
 | The Forester 2009 The Subaru Forester Wins Motor Trend's "SUV of The Year" Award. |
The Outback 2010 The Subaru Outback Wins Motor Trend's "SUV Of The Year" Award. |  |
 | The XV Crosstrek 2012 Subaru introduces the 2013 XV Crosstrek at the 2012 New York International Auto Show. |
 | The Ascent 2017 Subaru launches the Ascent, a new three-row, family-friendly SUV with flexible seating for seven or eight passengers. The Ascent is the first vehicle to offer the added safety of Subaru EyeSight® Driver Assist Technology as standard equipment, and has the highest towing capacity of any Subaru yet - up to 5,000 pounds. |
